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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

The look of the Irish: a ‘green wave’ takes over pop culture and fashion

A male model wearing a black sweater with Guinness logo
One of Jonathan Anderson’s Guinness-inspired designs. Photograph: PR IMAGE

After decades of paddywhackery, Ireland has finally broken free from the cliches imposed upon it. From Paul Mescal, Cillian Murphy and Saoirse Ronan charming Hollywood to fashion falling for designers including Simone Rocha; from authors such as Sally Rooney and Paul Lynch scooping up literary prizes to the “Guinnaissance”, a new green wave is ruling pop culture.

“There’s a real [gravitation] towards the Irish and Irish culture right now,” says Samantha Barry, the editor-in-chief of Glamour. Barry, who grew up in County Cork and has lived in New York for more than 10 years, describes it as “counter-programming” to outsiders’ previous depiction of Irishness geared around leprechauns and wearing green.

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