As Oasis fans wait on tenterhooks for tickets for the long-awaited reunion tour to go on sale on Saturday morning, brands are hitching their wagons to what will be a pivotal and lucrative pop culture moment, hoping to cash in on the excitement.
The tour next summer is likely to trigger a wave of merchandise endorsed by the band, experts say, although people wanting to match the Gallagher brothers’ style can probably look beyond official collaborations, given the resurgence of 90s fashion.
