Time was when the latest trends in snowsports were dictated by whichever colours were deemed cool on the slopes that year. But the question this season of whether to rock pastels or colour-blocking neons, or to play it safe with black (always our choice), has been superseded by another, more important consideration: what the garment is actually made of.
“It’s all about making a responsible choice this winter,” explains James Clark, managing director of Ski Exchange, an independent specialist winter sports bricks and mortar retailer in Cambridge. “We’re seeing more and more customers choosing brands that are using recycled materials, such as Patagonia, which incorporates old fishing nets into its NetPlus(R) material, and Picture, which has been innovating with recycled and plant-based fabrics since it began in 2008.”
