Last week, London Museum (formerly Museum of London) unveiled a new logo to accompany its new name. And it certainly made a splash (or is that splat?), with the glitter pooing clay pigeon by Uncommon Creative Studio marking a radical departure from typically stuffy museum branding. But as every graphic designer learns at some point in their career, you can't please everyone.
Various news outlets are reporting that locals are 'divided' over the design, with plenty of voices of dissent online. One particularly rattled Telegraph writer even declares, "this wretched fowl turns the city, and the museum itself, into a joke." (Probably not one of the best logos of all time for him, then.)
