
From politics and sports to advertising pitches, we are obsessed with winning.
When quotes like “second place is the first loser” and “winning isn’t everything; it's the only thing”, winning becomes the yardstick by which we measure our worth.

From politics and sports to advertising pitches, we are obsessed with winning.
When quotes like “second place is the first loser” and “winning isn’t everything; it's the only thing”, winning becomes the yardstick by which we measure our worth.