Yesterday, I paid £12.12 to sit in a cinema and watch what was essentially a three minute 46 second music video, shown twice, interspersed with a bunch of DVD extras. And I couldn't be happier. In fact, the moment it finished, I felt an immediate compulsion to go see it all again. And although I suspect non-fans (the kind of people who think pop stars shouldn't release so many album covers) might have been bored, I truly think this is the future of cinema. So what am I on about? Well, let me start by sharing some background.
