In his book The Tipping Point, Malcolm Gladwell identified and explored “the moment of critical mass, the threshold, the boiling point,” at which something cool becomes something global, something unstoppable, a cultural touchstone.
Speak to any A&R man, any journalist, any ad exec, look in your record collection or at your pile of DVDs, watch a TV show like Shark Tank/Dragons’ Den, and you’ll discover lots of good stuff that never reached the Tipping Point, that never went global, that remain instead small and generic pleasures.
