
Apple didn't shock the world when it introduced the iPhone Air, aside from dropping the "17" from its expected name. Rumors of an ultra-thin iPhone had been circulating for a while, and much of the announced details confirmed what had already leaked out.
But that shouldn't downplay the significance of the iPhone Air's arrival. Analysts watching Apple's launch event yesterday (September 9) seem to think the device will be a key part of Apple's long-term strategy.