Bad news, Apple fans: the iPhone 15 is expected to cost more than its predecessor when it launches in September this year.
That’s according to analyst Dan Ives, who recently told CNBC that he expects the average selling price (ASP) of Apple’s next-generation iPhones to be higher than last year’s equivalent figures. For context, the iPhone 14 starts at $799 / £849 / AU$1,339, while the iPhone 14 Pro – whose successor, the iPhone 15 Pro, has already been the subject of price hike rumors – starts at $999 / £1,099 / AU$1,749.
