With the 2023 Apple Event now confirmed to go live on September 12th, we are mere days away from the launch of the iPhone 15 Pro Max. In recent news, it is currently the most popular model of Apple's next lineup of phones, accounting for nearly half of all production. It seems likely this is related in some way to new features in the phone like a periscope lens.
There is an expected delay in the production of the iPhone 15 Pro and iPhone 15 Pro Max so there's a chance this is Apple trying to avoid running out of its most premium phone. Despite this, it is rumored to be more expensive than last year.
