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The Free Financial Advisor
The Free Financial Advisor
Brandon Marcus

The Investment You’ve Owned for 20 Years Is Up 800%. Is That a Reason to Keep It — or Sell It?

The Investment You’ve Owned for 20 Years Is Up 800%. Is That a Reason to Keep It — or Sell It?
An investment that gains 800% can become a much larger part of a portfolio than originally intended, making diversification, taxes, and current financial goals important considerations before deciding whether to hold or sell – Shutterstock

An investment that has climbed 800% over two decades can feel like the financial equivalent of finding an old jacket and discovering cash in the pocket. The temptation to keep holding makes sense because the investment clearly did something right, but a spectacular gain can also create a new problem: the position may now occupy far more of the portfolio than anyone originally intended. The right question no longer involves whether the investment performed well, but whether it still deserves the job it holds in the portfolio today.

That distinction matters because past performance cannot tell anyone what comes next. A stock that turned a modest original purchase into nine times its starting value deserves a serious review, not an automatic victory lap. Selling everything might create unnecessary taxes and eliminate an investment that still fits the long-term plan, while refusing to sell anything can leave a portfolio dangerously dependent on one winner.

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