Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

The Independent UK

National

Wyatte Grantham-Philips

The internet's love for 'very demure' content spotlights what a viral trend can mean for creators

Jools Lebron Brooke Erin Duffy Internet TikTok United States

© 2024 Disney. All rights reserved.

Support truly
independent journalism

It's not just you. The word “demure” is being used to describe just about everything online these days.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

4 dead from storm as Isaias brings threat of floods across the Southeast United States

4 dead from storm as Isaias brings threat of floods across the Southeast United States

Hurricane Isaias made landfall in Florida, causing significant damage to buildings and infrastructure in the region. In Alabama, at least two fatalities were reported due to storm-related incidents, highlighting the storm's impact. Emergency declarations were approved for Florida, Georgia, and Alabama to facilitate federal aid for recovery efforts. The storm…

The Economic Times

WA Bravery Awards honour Perth father who saved his daughter from drowning

WA Bravery Awards honour Perth father who saved his daughter from drowning

A family holiday in Broome, Western Australia, turned into a life-threatening emergency for Perth father Sandy Spratt in August 2025. The 25-year-old was visiting a relative’s home when he noticed an unsettling silence as his two young daughters played near a gated swimming pool. He rushed over and found his…

The Times of India

Records Detail Immediate Jeopardy Citation After Charlotte Nursing Home Resident in Wheelchair Was Fatally Struck in 2023

Records Detail Immediate Jeopardy Citation After Charlotte Nursing Home Resident in Wheelchair Was Fatally Struck in 2023

Records show inspectors cited a Charlotte nursing home at the immediate jeopardy level after a resident in a wheelchair was fatally struck on a busy road.

North Carolina Records First Flu Death of 2026–27 Season After Last Season's 335 Deaths, Third Highest Since 2009

North Carolina Records First Flu Death of 2026–27 Season After Last Season's 335 Deaths, Third Highest Since 2009

An adult in central North Carolina died of flu complications in early October, the state's first reported flu death of the 2026–27 season.

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Gorgia shooting: Five, including shooter, killed on outskirts of Douglas, police investigation underway

Gorgia shooting: Five, including shooter, killed on outskirts of Douglas, police investigation underway

Gorgia shooting: Officers responded to an emergency call made by one of the victims shortly after 11 p.m. and found a woman alive at the scene. After transport to a nearby hospital, she was pronounced dead, raising the death toll to five.

The Economic Times

Five people shot and killed in apparent murder-suicide, Georgia police say

Five people shot and killed in apparent murder-suicide, Georgia police say

Deceased were all members of the same family, officials say, and one of victims placed the initial emergency call

The Guardian - US

Related Stories

Top stories on inkl right now

4 dead from storm as Isaias brings threat of floods across the Southeast United States

4 dead from storm as Isaias brings threat of floods across the Southeast United States

Hurricane Isaias made landfall in Florida, causing significant damage to buildings and infrastructure in the region. In Alabama, at least two fatalities were reported due to storm-related incidents, highlighting the storm's impact. Emergency declarations were approved for Florida, Georgia, and Alabama to facilitate federal aid for recovery efforts. The storm…

The Economic Times

WA Bravery Awards honour Perth father who saved his daughter from drowning

WA Bravery Awards honour Perth father who saved his daughter from drowning

A family holiday in Broome, Western Australia, turned into a life-threatening emergency for Perth father Sandy Spratt in August 2025. The 25-year-old was visiting a relative’s home when he noticed an unsettling silence as his two young daughters played near a gated swimming pool. He rushed over and found his…

The Times of India

Records Detail Immediate Jeopardy Citation After Charlotte Nursing Home Resident in Wheelchair Was Fatally Struck in 2023

Records Detail Immediate Jeopardy Citation After Charlotte Nursing Home Resident in Wheelchair Was Fatally Struck in 2023

Records show inspectors cited a Charlotte nursing home at the immediate jeopardy level after a resident in a wheelchair was fatally struck on a busy road.

North Carolina Records First Flu Death of 2026–27 Season After Last Season's 335 Deaths, Third Highest Since 2009

North Carolina Records First Flu Death of 2026–27 Season After Last Season's 335 Deaths, Third Highest Since 2009

An adult in central North Carolina died of flu complications in early October, the state's first reported flu death of the 2026–27 season.

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Gorgia shooting: Five, including shooter, killed on outskirts of Douglas, police investigation underway

Gorgia shooting: Five, including shooter, killed on outskirts of Douglas, police investigation underway

Gorgia shooting: Officers responded to an emergency call made by one of the victims shortly after 11 p.m. and found a woman alive at the scene. After transport to a nearby hospital, she was pronounced dead, raising the death toll to five.

The Economic Times

Five people shot and killed in apparent murder-suicide, Georgia police say

Five people shot and killed in apparent murder-suicide, Georgia police say

Deceased were all members of the same family, officials say, and one of victims placed the initial emergency call

The Guardian - US

Our Picks

After Megan Fox Horrified Fans, Cameron Diaz Faces Scrutiny Over Her Looks As Comment About Aging Resurfaces

Cameron Diaz’s old Botox confession resurfaced after Megan Fox faced appearance-related criticism, prompting fresh online debate about cosmetic procedures and aging naturally.

Harvard’s $27.50 stained document was a rare Magna Carta original

Harvard Law School bought a stained and faded parchment in 1946 for just $27.50, believing it was an ordinary later copy of the Magna Carta. The document was catalogued as dating from 1327 and remained in the library for decades. Nearly 80 years later, medieval historians examining a digital image…

The Times of India

Former Black Midi frontman cancels US tour after sexual misconduct allegations

Flyers containing the accusations were handed out at show in Vancouver, Canada

The Independent UK

Why Is There So Much Liquid in Packaged Chicken?

If you have ever opened a package of raw chicken and found a puddle of liquid inside, you are not alone. The amount can sometimes be surprising, especially when the chicken looks like it is sitting in water. However, that liquid does not necessarily mean the chicken is spoiled or…

Grocery Coupon Guide

LeBron James is everything Philadelphia wants. And everything it can’t stand

The city has embraced its new superstar with open arms, even as he choppers in from Manhattan and makes no secret of the fact that Philadelphia was never his first choice

The Guardian - US

Geordie Greep denies sexual assault allegations from stage in Vancouver

While some heard the former Black Midi frontman out, others made for the exit as he addressed accusations

The Guardian - UK

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play