Part of the appeal with Philip Schofield and Holly Willoughby's partnership on the screen is the fact that they have always seemed so close off screen too. They have been pictured laughing at Ascot together, sit beside each other at Wimbledon and have gone on holidays with their families to Portugal at the same time.
She credits him with getting her the job on This Morning, insisting the then 28-year-old join him at the helm when Fern Britton announced she was quitting.
But if the growing rumours are true, behind the scenes that friendship is going through a difficult patch and pressure appears to be growing on the former childrens' presenter who has been fronting the flagship morning programme since 2002.