“We wouldn't be in existence now; we'd have gone out of business years ago.” During his tenure as CEO of Formula E, Jeff Dodds has never been afraid of pushing boundaries when it comes to the all-electric championship.
Even before Dodds’ arrival in mid-2023, Formula E had garnered a reputation as a new and exciting motorsport series that defied general conventions, almost deliberately making waves as the new kid on the block. It's a strategy which, as Dodds points out above, arguably ensured its survival in a cut-throat industry.
