The influencer CEO era is here. What happens to leaders who avoid social media?

(Credit: Courtesy of Apple)

Apple’s incoming CEO doesn’t have a single post on his LinkedIn feed, and his profile is nearly blank.

John Ternus, Apple’s hardware chief and a longtime company veteran, is set to take the reins of one of the world’s most admired companies on Sept. 1, succeeding Tim Cook. The outgoing CEO will become executive chairman and retain his megaphone of over 15 million on X, while handing the operating job to someone with almost no public presence at all.