For those familiar with Swansea valley nightclub Mamas Paradise, the first thing that might come to mind is images of drunken teens stumbling out of its doors and adverts selling drinks for 10p. You might remember the nerves of being met by a hench bouncer asking to see your fake ID if you were one of the brave souls who would queue outside the nightclub before you hit 18.
Known for its ridiculously cheap drink deals which meant club goers could pay just 10p for lager, cider and alcopops, Mamas Paradise in Pontardawe made national headlines back in 2014 thanks to its controversial drink prices which health officials criticised as "irresponsible" as it was said to encourage young people to binge drink. At the time, owners argued they were competing with supermarket drink prices and compared deals to an all inclusive holiday, as they charged an initial entry fee of £12 which entitled you to cheap drinks until 1am.
But walk into Mamas today and you are more likely to find locals lying on yoga mats and taking part in healing sound baths rather than drinking, grinding on dance floors and getting into fights - and outside you will be greeted by resident Pomeranian, Neville.
