Elections are often a dialogue between hope and fear. Emotion is hard currency in politics. Both the yes and the no Indigenous voice campaigns are deploying emotion in an effort to persuade undecided voters before the referendum on 14 October.
The yes campaign (according to a report in the Australian at the end of last month) is directing its operatives to communicate with voters using the “four Vs framework” – value, villain, victory and vision. On Tuesday, we gained fresh insight into the tactics of the no campaign. The insight wasn’t pretty.
