No matter what the business, if you stand still and fail to innovate as markets change there is a risk of being left behind and the prospect of not achieving the potential. This is the crux of Thierry Neuville’s comments made in the lead up to Rally Portugal. The Hyundai driver claimed that the WRC is facing a critical point and needs to “react” and “change” to improve its appeal to current and prospective manufacturers, the media and fans.
His words have since triggered plenty of debate between stakeholders, but the situation regarding the future direction of the WRC is a complex one with many layers. There is enough evidence to justify that the WRC as a whole doesn’t need to completely reinvent the wheel, but there is plenty of room for improvement in several areas.
