For anyone who regularly drives on the A556 it is a familiar and frankly eye-popping site. A huge bakery, with massive windows, where you can watch freshly-baked loaves rotate like a giant rotisserie while sat at the traffic lights.
And Roberts bakery in Northwich has become the talk of Twitter after those loaves "hypnotised" a famous face - in the form of Pointless star Richard Osman on his recent trip to Cheshire. The Roberts factory has long been a landmark on Gadbrook Park right next to the A556 at a crossroads junction where drivers come to a halt.
But since the construction of two new cooling towers in 2000 it has showcased the dough-making process like never before with its large glass walls fronting on to the major arterial route between Manchester and Cheshire.