A new page has been turned in Amsterdam. In recent years, the city has slowly shed its red light reputation, and in place of the seedy stag dos that used to descend upon its winding canals comes a clutch of exciting new developments. Included in this new chapter is The Hoxton’s second opening in the Dutch capital.
Adding to Ennismore’s ever-expanding empire, and building on the success of their original property in the city centre, the hotel brand has stretched further afield to the Eastern Docklands, injecting its relaxed, contemporary style to this lesser-known district. Commissioned by the Royal Holland Lloyd Shipping Company in the 1920s, the landmark building it occupies has had many iterations — a shelter for Jewish refugees, an artists’ studio, and even a brief stint as a prison — before The Hoxton swooped in to reinvigorate the building and breathe new life into its storied walls. And thanks to the easy-on-the-eye interiors and relaxed neighbourhood feel, tourists and locals alike have been descending upon the Docklands since Lloyd Amsterdam opened its doors last summer.
