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The Conversation
Arnold Japutra, Senior lecturer, The University of Western Australia

The hotel industry was hit hardest during the pandemic. We should learn from their experiences to devise future strategies

Pixabay, CC BY

The hotel industry is among the sectors that received the biggest blow during the early months of the COVID-19 pandemic. With new infection cases rising recently, here’s what we can learn from their experiences to prepare for future crises.

The global pandemic – with quarantine periods, closing borders, and travel limitations – led hospitality and tourism businesses suffering tremendous losses. During the early months of the pandemic, Indonesia’s hotel occupancy rate fell to only 19.7% in March 2020, compared with 52.3% in the same month last year.

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