Every person with functioning ovaries will eventually experience menopause. While the biology is relatively universal, the experience varies dramatically between individuals and in the same person over time.
Menopause has long been shrouded in stigma and shame but recently burst into mainstream attention. This may have reduced stigma but has also created confusion, as media, celebrity and commercial interests recognise a new marketing opportunity.
New research from one of us (Samantha) has found women are frustrated at being bombarded with marketing for menopause “solutions” that simply don’t work.
