With 125 years of heritage, the Horniman Museum and Gardens has become an icon of London, enticing visitors with its vast collection of taxidermied animals and anthropological artefacts. To revitalise its classical image, the museum has unveiled a playful new campaign that sheds its traditional aesthetic to reveal a distinctly human soul beneath.
In line with the best adverts, The Horniman Museum's new campaign isn't about being loud or audacious, but rather reintroducing itself with a refreshed lens. With vibrant colours, dynamic motion design and a new custom typeface, the campaign shines in its whimsical appeal.
