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Sports Illustrated
Sports Illustrated
Gary Van Sickle

The History of Masters Traditions: From Honorary Starters and Phones to Gnomes

Veteran broadcaster Jim Nantz is so good at what he does that during his first Masters Tournament with CBS in 1986, he stuck the landing by saying, “A tradition unlike any other.” 

The Masters rookie’s line eventually became a catchphrase with a life of its own. Augusta National, Inc., made it official in 2015 and trademarked it.

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