The Hispanic American population grew 23% from 2010 to 2020. That is also more than four times higher than the Hispanic population of 15 million in 1980 — the first time the term was implemented in the census count.
Census data also indicates growing demographic variation within this group. Hispanic Americans trace their ethnicity to dozens of countries of origin. Since the terms Latino or Hispanic refer to ethnicity, not race, there are Hispanic Americans in every racial group.