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Fortune
Fortune
Beena Ammanath, Jim Rowan

The hidden ROI of AI: What leaders should actually measure

(Credit: Getty Images)

The promise of AI seems almost unlimited. Organizations worldwide are expanding access, investing heavily, and launching pilots at speed. Despite this optimism, the reality is more complex: the hardest work is moving AI pilots into production and measuring success beyond immediate financial returns. Deloitte has seen this dynamic first-hand: broad access is necessary, but the real value comes when AI is embedded into governed, day-to-day workflows that produce usable outputs.

Deloitte’s 2026 State of AI in the Enterprise: The untapped edge report highlights this challenge. While 54% of organizations expect to move 40% or more of their AI experiments into production within the next three to six months, only 25% have reached that milestone today. This gap between aspiration and achievement isn’t a failure of technology or vision; it reflects the critical importance of governance.

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