Your cloud storage is nearly full.” These six words will strike fear into the heart of any digital hoarder –and might prompt some existential questioning. Didn’t I only just buy a load more storage? Can I even remember what is lurking in this elusive cloud, and why I’m clinging on to it? Will I just be paying for more and more gigabytes and terabytes of digital space as I go through life, dragging them around like some invisible burden?
It feels like a great, banal paradox of modern life: we’re always signing up for more storage, and constantly on the verge of running out. iCloud, Google Drive, Dropbox: many of us are fully paid-up customers of them all, for a mixture of personal and professional purposes – and the expense can slowly but surely creep up.
