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The Guardian - UK
The Guardian - UK
Entertainment
Alfie Packham

The hell and humanity of touting myself at Edinburgh: ‘I sidle up to strangers like a stray dog’

Alfie Packham flyering for his fringe show in Edinburgh
‘Comedy show?’ Alfie Packham goes flyering. Photograph: Murdo MacLeod/The Guardian

The key to performing standup is to convince your audience that you don’t want their attention or approval as much as you obviously do. This task is made harder if, 30 minutes before the show, you accosted some of these people on the street, handed them a picture of your face and begged them to watch you.

This is my experience of flyering for my show at the Edinburgh festival fringe – and it’s the same for many acts here, barring the famous ones. Flyering can undermine your onstage mystique and annoy pedestrians, but it plays a big role at the festival. There are no restrictions on flyering in Edinburgh’s public areas, although flyposting is illegal.

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