Cowboy boots, trucker caps and beards as far as the eye can see. The guys are dressed as good ol’ boys and the girls have gone full cowgirl. What is it about Zach Bryan that has convinced the youth of Britain to lose their cynical British minds?
Well, Instagram, probably. As anyone who was in London a few weeks ago around Beyonce’s shows – when even Edgware Road looked like it’d been invaded by, no disrespect ladies, a loada wild west hookers – knows that big shows have become an excuse to hit the dressing-up box.
