"I'm going to do something ridiculous every day until [x videogame thing happens]" might be a little pat now—hell, there's probably a sociological paper to be written about gamers performing devotion for companies as if they were implacable deities.
But JPNB on YouTube was a pioneer of the form, fighting secret Elden Ring megaboss Malenia every week (initially every day) over a span of months until we finally got that Shadow of the Erdtree announcement last February. He hung up his spurs after that, but now he's back once more to tango with the Blade of Miquella.
