Norton's rebrand is one of the biggest in modern motorcycling history, and, as such, the brand has one of the most notable design names in the automotive world to draw the lines of its future: Gerry McGovern. If you're not familiar with McGovern, he's the designer behind Jaguar's controversial ad campaign and the Type 00 concept.
Now, according to reports from our sister publication, Motor1, McGovern was fired and "escorted out of the office" earlier this week. So far, Jaguar has no comment about the situation, but the move comes less than a week after former Jaguar Land Rover (JLR) CEO, Adrian Mardell, retired and new CEO, PB Balaji, took over.
We have to imagine that the firing of McGovern is to help shake some of the horrible press and feedback surrounding Jaguar's rebrand. It's hard not to feel for McGovern, who has worked with JLR for the past 21 years and was the mind behind designing some of the most popular vehicles in the JLR portfolio.
