Has there ever been such a flutter in the pop culture dovecote as the one provoked by the “leak” that an unknown book, due to be published in July, was by the American singer-songwriter Taylor Swift? A million copies were reportedly poised to roll off the presses of the mystery title, which was identified only as “4C Untitled Flatiron Nonfiction Summer 2023”. It had soared to the top of the US book charts.
The date for revealing the author and title had been set for next month, ahead of publication in July, but after a week of feverish discussion, and the presale of many thousands of books at a full price of $45 (£36) a copy, the publisher was forced to show its hand early. The title is an oral history of – and by – the K-pop boyband BTS.