“Hook, hold, harvest and hide” was how Megan O’Neill, a lawyer for the US state of California, characterised Meta’s business model in the trial that ended last week with an $18bn settlement, to be shared between the states and territories that brought the case. It was a clever way to describe the company’s approach to users’ attention and data. But the sharpness of her words was not matched by the deal. While the strengthening of child safety features is welcome, the tech giant once again batted off efforts to alter its products.
Meta’s decision to settle enabled it to avoid any admission of liability. It put a stop to the awkward questions being asked of witnesses including Adam Mosseri, Instagram’s CEO, and the damaging claims made by whistleblowers such as Arturo Béjar. This former Meta safety engineer told the court that his own daughter had been sent unsolicited photos of male genitals on Instagram.
