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The Guardian - UK
The Guardian - UK
Comment
Editorial

The Guardian view on Australia’s social media ban: dragging tech companies into action

Teenage girl crying after reading cruel text, looking sadly at mobile screen.
‘The speed at which social media have become part of young people’s lives makes it seem like a violation to take them away.’ Photograph: Halfpoint Images/Getty Images

On 10 December, the world watched as Australia enacted the first social media ban for under-16s. Whether it will have the desired effect of improving young people’s lives we are yet to find out. But what the ban has achieved already is clear.

Many politicians, along with academics and philosophers, have noted that self-regulation has not been an effective safeguard against the harms of social media – especially when the bottom line for people like Mark Zuckerberg and Elon Musk depends on keeping eyes on screens. For too long, these companies resisted, decrying censorship and prioritising “free speech” over moderation. The Australian government decided waiting was no longer an option. The social media ban and similar regulation across the world is now dragging tech companies kicking and screaming toward change. That it has taken the force of the law to ensure basic standards – such as robust age verification, teen-friendly user accounts and deactivation where appropriate – are met shows the moral argument alone was not enough.

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