Take-Two CEO Strauss Zelnick has spoken about the price of GTA 6, and despite not confirming anything, seems to shut down the idea that it'll launch at a higher price than normal.
Speaking at the Interactive Innovation Conference, Zelnick commented, "Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery," adding that "How you feel about something you buy is the intersection of the thing itself and what you pay for." Zelnick says that "Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got" (thanks, IGN).
