Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard to pinpoint exactly what Roblox is: Is it a game? Is it social media? Is it a place to create content or consume media? Is it a place to shop or sell? Is it a metaverse? Or simply a platform? How do we even understand what Roblox is? And does it matter?
Roblox is a multiplayer game world where users create their own singular avatar and move through immersive experiences built by other users. On Roblox, users can move through approximately 40 million different experiences to play, shop, converse and consume media.
