The American middle class, once the powerful engine of the economy, is shrinking. This “hollowing out” of the middle is not just an abstract economic theory. It is a reality that you can see for yourself in the aisles of your local grocery store. The ice cream aisle, in particular, is a perfect and very telling example of this economic shift. The products that are on offer are a clear sign that the “middle” of the market has all but disappeared.
