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Evening Standard
Evening Standard
Sport
Matt Rogan

The greenhouse effect: why the Euros are just the beginning for women’s sport

England has been proudly breaking records in the Women’s Euro 2022

(Picture: Getty Images)

It’s one of those great British summers. We’ve had street parties. Glastonbury rocked. The sun’s been out in full force. There’s an international football tournament on, and it’s being hosted in England.

But there’s a difference. This time, it’s England’s women’s team we’re cheering on. Stadiums are sold out with families watching the action, female presenters and commentators lead BBC’s wall-to-wall coverage and organisers are rejoicing in sell-out crowds, strong TV ratings and the support of sponsors ranging from VISA to TikTok. No wonder UEFA has fielded record interest from countries hoping to host the 2025 tournament.

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