With the latest series of the Great British Bake Off now underway, a new study by supermarket Aldi has found that the show might have more influence on the British public than previously thought.
The baking competition, which premiered in 2010, has no doubt reignited the nation’s love of all things baking: 85 per cent of Brits said they felt inspired to don their aprons and get their bake on after watching the show.
