The drinks world has been rocked by dramatic media stories about barren patches of California countryside, abandoned vineyards, and scores of wineries closing their doors. Photos show tens of thousands of vineyard acres being bulldozed and then pulverized into wood chips by large industrialized grinders across the Golden State.
This "Grape Apocalypse" (Grape-pocalypse?) is being framed as the sad but inevitable result of declining consumer interest in wine. That's true, but it's not the full picture.
