Once upon a time, part of my remit as a beauty journalist would’ve included writing something annually on how to get ‘beach body’ ready, that very 1990s notion of preening and primping before being ready to ‘display’ oneself to the public.
Despite or perhaps because I took part in the charade with great gusto at one point, I am glad the collective has moved away from that insane idea that a few weeks, or even month,s of panic-induced draconian measures, such as ten sit-ups every hourm on the hour, would suddenly magic away my self-consciousness. It turns out that losing that idea rather than weight has been freeing for me and many others, helping us to release our barely-clothed forms in bright daylight with greater ease.
