Apple TV Plus has a problem: it's spending an absolute ton of money on shows that nobody's watching. And by "a ton of money", I mean exactly that: a new Bloomberg report says that Apple has spent more than $20 billion to get just 0.2% of the US streaming audience.
Despite Apple's huge spending on movies and shows, more people watch Netflix in a single day than stream Apple TV Plus in an entire month. And that's one of the big reasons why Apple is, according to Bloomberg's sources, preparing to a shift in strategy to make its streaming platform more sustainable – and potentially, less exciting.
