Chrissy Fichtl started home fragrance brand Apotheke in her Brooklyn apartment back in 2012. A decade later, the brand lines the shelves of upscale boutiques and is on hand for guests in more than 100,000 hotel rooms in destinations as far-flung as Cairo and Nashville.
The placement in hotels has been explosive for Apotheke's growth, Fitchl told Bloomberg, estimating that around 20% of soap sales come from these partnerships. But it's not been growth she's had to struggle particularly hard for.
