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TechRadar
TechRadar
Mike Moore

'The goal here is to give fans more of what they want, quickly': Globant tells us how it is helping FIFA keep fans around the world glued to the beautiful game

Fifa FA Globant World Cup FIFAcom
Man watching football.

Following the 2026 FIFA World Cup, the organizers were unsurprisingly keen to capitalize on the worldwide attention the tournament secured and keep fans across the globe excited for the next big game.

To do so, FIFA partnered with Globant to redesign its global digital fan experience, using the latter's Glob.AI and AI Pods to try and create a more personalized and integrated ecosystem for football fans across all of FIFA's platforms and tournaments.

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