Befitting its origins – a seasonal offering from Parisian fashion houses for jet-setting clients who summered on the Med in the early 20th century – the Cruise 2024 season will see shows take place in a dramatic array of around-the-world locations, from Isola Bella on Italy’s Lake Maggiore to Los Angeles, Rio de Janeiro, Seoul and Stockholm. With the promise of historical backdrops, dramatic sets, and days-long celebrations, they continue the Cruise season’s reputation as holding the most extravagant presentations on the fashion calendar – now encompassing an eclectic group of international brands.
Here, in an ongoing list, everything we know about the globe-trotting Cruise 2024 season so far.
