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Creative Bloq
Creative Bloq
Technology
Joe Foley

The glaring design fail in the new iPhone Safari logo is proof that Apple's lost its direction

Old Apple compass icon and new Apple compass icon side by side.

There's not long to go until the anticipated release of Apple's iOS 27 into the wild in mid-September, but the new iPhone operating system is already causing controversy. Alongside new 'Apple Intelligence' generative AI features and a rebuilt Siri AI, there are also inevitable design tweaks on the way, and some people think one of them is proof that Apple's lost its north.

I am, of course, talking about the great Safari logo controversy. Beta testers of iOS 27 have noted that the new app icon for Apple's browser now features a central pin and, confusingly, what looks like two needles overlapping as if they move independently like the hands on a watch.

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