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Fortune
Fortune
Nick Lichtenberg

The gilded cage: Why Gen Z's favorite escape is the era that looks most like now

gild (Credit: Jose Perez/Bauer-Griffin/GC Images)

The generation that writes TikTok manifestos about billionaire greed and the widening wealth gap has somehow, simultaneously, made the aesthetics of extreme wealth concentration its dominant cultural fantasy.

Billions of views accumulate under #OldMoney—polo whites, tweed, country-club stillness, even loafers displacing sneakers—has become one of Gen Z’s most visible style movements, alongside Regencycore ballgowns popularized by shows like Bridgerton and HBO’s The Gilded Age, prairie dresses, and homesteading vlogs. Gen Z has built its escape from modern chaos inside the last era that looked exactly like modern chaos.

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