
Fujifilm’s GFX100RF is the camera that the company just had to build, given the long heritage of its many roll film ancestors, but it’s very much a go-it-alone approach. Fujifilm has created a camera that has the potential to be many things to many people.
At one time, roll-film medium format rangefinder cameras with a fixed lens were commonplace – particularly in the 6x6cm format, but gradually 35mm took over and increasingly in the reflex configuration.