
Genesis has a new SUV—or at least, the concept of what could become one. This is the Neolun, and it’s making its debut at this year’s New York Auto Show. Inspired by "Korea’s iconic moon-shaped porcelain jars," notes Genesis Chief Creative Officer Luc Donckerwolke, the Neolun concept has a unique boxy design with Genesis’s signature "two lines" lighting motif front and rear.