Like any respectable luxury automaker, Genesis is giving birth to a performance sub-brand, Magma. It’s happening only 11 years after parent company Hyundai decided to spin off Genesis into a separate entity to take on BMW, Mercedes, Audi, and Lexus. The GV60 Magma leads the way as a more upscale version of the Ioniq 5 N, and there’s predictably a premium to pay.
At $71,495 with destination and handling fees included, the 2027 Genesis GV60 Magma is $8,995 more expensive than its Ioniq 5 N twin. The gap would’ve been significantly smaller had Hyundai not slashed the starting price of its model by more than $6,000 earlier this month. Whether the extra surcharge over its mainstream sibling is worth it is for customers to decide with their wallets.
